IT CosmeticsSuperhero Elastic Stretch Volumizing and Lengthening Mascara

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IT Cosmetics Superhero Elastic Stretch Volumizing and Lengthening Mascara was developed with plastic surgeons and clinically tested to coat natural lashes with a biotin infused, lash thickening formula that creates the appearance of full and long eyelashes in just one coat.

Product Features
- WHAT IT DOES:
- IT Cosmetics Superhero Elastic Stretch Volumizing Mascara is pigmented and bold, delivering dramatic length and volume to create voluminous and longer eyelashes in just one coat!
- This smooth and buildable makeup formula glides on and allows for longer eyelash looks with each additional coat.
- Paraben-free, sulfate-free and phthalate-free.
- KEY INGREDIENTS:
- High impact black pigment, plus strengthening and nourishing biotin, collagen and peptides.
- Biotin: B vitamin that supports stronger, healthier-looking hair and skin.
- HOW TO USE:
- Start at the base of your eyelashes, then wiggle and sweep the brush up to the tips.
- For more dramatic lengthening and volumizing results, simply apply additional coats.
- RESEARCH RESULTS:
- 100% saw a fuller lash line!*
- 96% said lashes looked stretched!*
- 96% saw dramatic volume and length!*
- 96% saw plumper-looking lashes!*
- *Results observed in a consumer panel survey of 25 subjects ages 18-65 years.
- USE WITH:
- IT Cosmetics Brow Power Universal Eyebrow Pencil.
- IT Cosmetics Bye Bye Under Eye Concealer.
Shipping & Returns
- This item qualifies for Free Shipping with minimum purchase! exclusions & details
- This item may only be shipped using Standard.
- This item may not be shipped to Hawaii, Armed Forces Europe, Federated States of Micronesia, Puerto Rico, Armed Forces Pacific, Guam, U.S. Virgin Islands, Northern Mariana, Alaska, Marshall Islands, Armed Forces Americas, American Samoa, Palau and the Philippine Islands.
- California customers call 1-800-289-6229 for Free Shipping information.
- For complete details, see our Shipping and Returns policies.
- Please call customer service for returns.

Ratings & Reviews

4.2/5

2,334 star ratings, 0 reviews

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103 customer images

9 years ago

from Staunton, VA, United States

Superheo is Supergreat!!

Just got this today and used it right away. FINALLY a mascara worthy of having the IT brand on it! Funny, but true! Goes on great, plumps, colors, and lengthens lashes beautifully! This is the BEST mascara I have ever used. I LOVE IT!!

Recommends this product

Customer review from itcosmetics.com

9 years ago

from Dallas, TX, United States

Amazing Mascara!!

I just received the new super hero mascara. I have purchased every brand of mascara that comes out and this is undoubtedly the best I have ever tried! I have thin short lashes and this mascara did an immediate transformation. I use almost all IT products and I highly recommend this. It's fabulous!!

Recommends this product

Customer review from itcosmetics.com

9 years ago

from Detroit, Mich, United States

AMAZING Mascara

I am thrilled with this mascara...so effortless and long gorgeous lashes! Best I have ever owned.

Recommends this product

Customer review from itcosmetics.com

9 years ago

from Fort Worth, TX, United States

Game Changer!!!!

This mascara lives up to the hype. I have short straight lashes. Typically I use Tightline which has magically transformed my lashes to flirty and full. SuperHero takes it one step further though. The formula hasn't flaked off or smeared but comes off beautifully when I remove my make up with no tugging. One tip I would give though is to wipe off the wand and then *lightly* dip back into the tube to get product on the wand. I have found this to allow the product to go on smoothly with no clumping and makes my lashes GIGANTIC. Love this stuff!!!!

Recommends this product

Customer review from itcosmetics.com

9 years ago

from La Crescenta-Montrose, CA, United States

Amazing

At 72 yrs. old, I can't believe how beautiful my lashes look. So happy I decided to order. Because I used chemo when I was being treated for cancer, I have very little lashes and I truly cannot believe how they full and long they are after using this product. Thank you so much, love your line, makes me feel young.

Recommends this product

Customer review from itcosmetics.com

9 years ago

from Miami Beach, FL, United States

Superhero Mascara is a *******

Amazing product that I must tell everyone about. Over 60 yrs young and I've tried too many mascaras to even mention. I stopped buying them and even stopped using mascara. But as I have tried many IT products and love them, use them daily, I gave this a try. There has never been a claim more true. One application is amazing, and a second swipe on the lashes, beyond gorgeous. I will NEVER be with out this mascara unless Miss Jamie comes up with another miracle product. Try it and be blown away. By the way I get so many compliments all the time. A friend asked me if I had lash extensions !!!

Recommends this product

Customer review from itcosmetics.com

9 years ago

from Syracuse, NY, United States

Fabulous!

This is a FABULOUS mascara! I have tried every mascara out there and this is by far the only one that I will use from now on. It is amazing! My lashes are short and straight. When I apply just one coat of this mascara they are long & thick! It doesn't clump the lashes, just lengthens and thickens. Absolutely perfect! Don't look any further make this your go to mascara! You won't be sorry!

Recommends this product

Customer review from itcosmetics.com

9 years ago

from Ocala, FL, United States

Amazing Super Hero!!

I have very light and short lashes, so I have tried every type of mascara on the market looking for the perfect combination of dark, fuller, longer lashes without clumping. I can not say enough about Super Hero. It does everything that it cosmetics claims. I also like the curling factor, so that not only do I have longer thicker lashes, but they also curl up as well. You will not be disappointed with this mascara!! Awesome job IT!

Recommends this product

Customer review from itcosmetics.com

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