Color Balance Purple Shampoo, 33.8 oz.

4.4 (18)
$43.50
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Product details

Web ID: 18665859

This unique, color-correcting formula preserves cool blondes and silvery grays, banishing unwanted yellow, warm tones while protecting vibrancy. Powerful ingredients strengthen and defend hair from the elements.

  • Product Features

    • WHAT IT IS:
    • A color-correcting shampoo made in the USA
    • WHAT IT DOES:
    • Gently cleanses hair; neutralizes unwanted yellow and warm tones; boosts shine and controls static
    • INGREDIENT HIGHLIGHTS:
    • Violet pigments directly attach to the hair and instantly neutralize unwanted yellow tones
    • Green tea extract and UV absorbers help fight fading and tonal change to keep color looking great
    • SmartRelease Technology, a one-of-a-kind liposome delivery system, continuously releases a trifecta of healthy-hair ingredients (rosehip oil, arginine and keratin) to help repair, strengthen and protect hair from the effects of daily styling and wear
    • HOW TO USE:
    • Apply to wet hair, lather, leave in 1-3 minutes, then rinse
    • Use 2-3 times a week, alternating with your daily shampoo
    • Follow with Color Balance Purple Conditioner (sold separately) for best results

  • Shipping & Returns

    • This item qualifies for Free Shipping with minimum purchase! exclusions & details
    • This item may not be shipped to Hawaii, Armed Forces Europe, Federated States of Micronesia, Puerto Rico, Armed Forces Pacific, Guam, U.S. Virgin Islands, Northern Mariana, Alaska, Marshall Islands, Armed Forces Americas, American Samoa, Palau and the Philippine Islands.
    • California and Minnesota customers call 1-800-289-6229 for Free Shipping information.
    • For complete details, see our Shipping and Returns policies.

Ratings & Reviews

4.4/5

18 star ratings & reviews

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18 reviews
5 years ago

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Customer review from JOICO

5 years ago

I love this. And will try only using it a few times a week and leaving on for 3-5 min. I use it daily and only leave it on a min. I’ll have to alternate it. Wondering if it possibly contains gluten or something similar. As much as I love it, and my color adores it, I get so itchy. Thank you!!! ?

Customer review from JOICO

5 years ago

This product is amazing!! I have ultra ash blonde hair and after a couple of weeks of color the brassy always had came back until now. It has made my white look so much brighter.

Customer review from JOICO

5 years ago

This is the best toning shampoo I have ever used. I have naturally brown hair but have very ashy blonde highlights, I usually leave it on for about 10 mins or so and then rinse it out and any brassy tones are gone within one wash. This all being said, I suggest using it as infrequently as you can; from my experience it does tend to strip my hair strands and make them feel very dry. I assume this is probably due to the fact that it contains sulfates. Just something to be aware of.

Customer review from JOICO

5 years ago

I really liked this shampoo. I am mostly gray and color my hair purple/violet so this shampoo has maintained the color even as the semi-permanent dye has faded. it is a great choice for someone with white hair.

Customer review from JOICO

6 years ago

I love this shampoo, I have colored my hair to blonde for 5 years now and this has always been my top pick for color Balance hair shampoo. THE best 10/10 recommend

Customer review from JOICO

6 years ago

Tried this shampoo and conditioner since it was a cheaper option than Amika brand. After the first use my hair was brittle and looked fried. Also my ice blonde hair is now yellow. I wish I had never used this product!

Customer review from JOICO

6 years ago

This is the best purple shampoo ever! It lathers good, smells awesome, and has a great purple tint. My icy blonde/ white hair stays white and has no yellow or brassiness. My hair looks and feels like I just left the salon everyday.

Customer review from JOICO